Vending & workplace food
Qualityvend
A website that finally showed the people behind the business — and doubled their traffic
Qualityvend's old website was dry and generic, with none of the character of the people who actually run it. A redesign built around the team and the keywords that matter doubled their traffic and quadrupled their leads.
Visit the siteAt a glance
2x
More traffic
+4x
More leads
100%
More visibility
~3x
Better average position
The problem
Where they started
Qualityvend is run and managed by people who are genuinely dedicated to what they do, and everyone in the business takes real pride in looking after their customers. The old website gave none of that away. It was dry, read like every other vending company, and did nothing to show the personality or the people behind the business. It was also built around the wrong search terms, so the keywords Qualityvend actually needed to be found for were never properly targeted.
What Apex did
The strategy
We redesigned the website around the people and the personality that were already there: a warmer, more human tone, real faces and real stories from the team, and a structure that lets that character come through on every page. Underneath it, we rebuilt the content around the true keywords their customers search for, then backed the redesign with an ongoing SEO campaign, Google Ads, OpenAI advertising, and management of their Google Business Profile so local and map searches pointed at a complete, accurate listing.
The results
What happened next
The new site sounds like the company rather than a vending catalogue, and the numbers moved with it. Traffic doubled, search visibility doubled, and the average keyword position improved by almost three times. Eight primary keywords now sit on Google's first page — including Sydney Vending Machines and Melbourne Vending Machines — with several high-value searches at position one, and Qualityvend shows up across Google search, Google Maps and AI answers.
2x
More traffic
+4x
More leads
100%
More visibility
~3x
Better average position
- Traffic doubled
- +4x more leads
- Position 1 for high-value keywords
- Doubled visibility
What this proves
Proof that personality sells: a website that shows the people behind the business, built on the keywords that actually need to be targeted.
Next case study
Pacific Avionics
Three months of new revenue equal to the entire previous year
Let's talk about getting you results
Every project starts with a conversation about what you actually want to achieve.
I'm Interested