Google Ads That Get You More Leads
Get your business in front of people who are already searching for exactly what you do. Google Ads lets you skip the wait, show up when it matters and start generating new leads quickly.
Quick and Scaleable
I'm Interested- No lock-in contracts
- Transparent pricing
- Focused on leads, not clicks
Trusted by local businesses and international companies alike
Google Ads, Explained Simply
Someone needs what you sell.
They go to Google and search for it.
Your business appears at the top of the results.
They click your ad, visit your website and get in touch.
That's Google Ads. Instead of trying to convince people they need your service, you're putting your business in front of people who are already looking for it.
Get in Front of Customers When They're Ready to Buy
Google Ads isn't about showing your business to as many people as possible. It's about showing it to the right people at the right time.
Show Up When People Search
Put your business at or near the top of Google for the searches that matter to you.
Target What You Want to Sell
Want more enquiries for one particular service? Advertise that service. Want to promote something different next month? Change it.
Target Where You Work
Advertise across Australia, one city, a handful of suburbs or a specific service area. You decide where your ads appear.
Reach People With Intent
Someone searching “electrician near me” is very different from someone scrolling past an electrician on social media. They're actively looking for one — Google Ads puts you in front of them at that moment.
Start Quickly. Scale When It Works.
SEO is an important long-term strategy, but rankings take time to build. Google Ads gives you a way to start generating targeted traffic without waiting months for organic rankings.
You can start small. Find the searches, locations and services that generate business. Measure what's working. Then scale it — instead of guessing where your next customer will come from, Google Ads gives you data you can actually use.
Your advertising can change with your business
- More demand? Increase your advertising.
- Need to slow things down? Reduce it.
- Want more of a particular type of job? Advertise it.
- Opening a new service area? Target it.
You don't have to completely change your marketing strategy every time you want to grow. When a campaign is generating profitable leads, you can invest more into what's working.
You Don't Need More Website Traffic.
You Need More of the Right Website Traffic.
Getting 10,000 random visitors doesn't mean much if none of them need what you sell. We focus on the searches most likely to turn into actual business.
The goal isn't clicks.
The goal is sales and leads.
That means looking at
- What people are searching for
- What services you want to grow
- Where your customers are
- What searches show buying intent
- What a lead is worth to your business
- Which ads generate enquiries
- Which keywords waste money
Why Service Businesses Use Google Ads
For service businesses, timing matters. People don't usually search for a plumber, painter, accountant, roofer or electrician because they're bored — they search because they need one. Google Ads gives you the opportunity to be there when that search happens.
More Enquiries
Get your business in front of people actively looking for your services.
Better Quality Leads
Target specific searches instead of advertising to everyone.
More Control
Choose the services, locations and searches you want to focus on.
Faster Growth
You don't need to wait for your organic Google rankings to improve before generating traffic.
Predictable Marketing
Once we understand what it costs to generate a lead and which campaigns work, your advertising becomes easier to plan and scale.
Be there at the exact moment someone needs you.
Show Up for the Work You Actually Want
You don't have to advertise everything your business does. Maybe one service is more profitable. Maybe you want more work in one particular suburb. Maybe you have capacity for one service but you're already booked out for another. Google Ads gives you control over what you promote.
Service
Choose what you want more enquiries for.
Search
Choose what types of searches you want to appear for.
Location
Choose where you want the work to come from.
Budget
Choose how much you're prepared to spend.
Google Ads vs SEO
Both can grow your business. They just work differently.
Google Ads
Quick & Scalable
Pay to appear when people search for your services.
- Start generating targeted traffic quickly
- Choose exactly what you promote
- Target specific locations
- Increase or decrease your spend
- Test different services and markets
- Scale campaigns that work
Local SEO
Long-Term & Sustainable
Build your organic visibility so customers find you naturally through Google.
- Build rankings over time
- Generate organic traffic
- Increase local visibility
- Build a long-term source of leads
- Reduce your reliance on paid advertising
For many businesses, the strongest strategy is using both. Google Ads generates opportunities now while SEO builds for the future.
We've Seen What Google Ads Can Do
We don't need to tell you Google Ads works. We've seen it happen.
5.3x+
ROI on Google Ads campaigns
670%
Revenue increase
10x
More leads for a local painting business
$1,000,000+
Direct revenue generated
Case study
From $30,000 to $300,000 in Online Revenue
One of our clients was generating approximately $30,000 per year online when we started working together. Within 24 months, that had grown to approximately $300,000 per year. Google Ads gave us a way to identify what was generating revenue, put more money behind it and continue scaling what worked.
10x
Growth in online revenue
Case study
Aviation Business
Google Ads helped this aviation business generate more online revenue in its first three months with us than the business had generated in its best previous full year online. The goal wasn't more clicks. It was more revenue.
5.3x+
ROI on campaigns
670%
Increase in revenue
Case study
Local Painting Business
Google Ads formed part of a wider strategy that helped a local painting business dramatically increase the number of enquiries coming into the business.
"Apex Designs helped us grow from a sole trader to being just about to put on our 4th full time employee."
10x
More leads
4
New employees
We Don't Just Turn Ads On
Setting up a Google Ads campaign is easy. Setting one up properly is the hard part. A campaign can generate leads — it can also burn through money surprisingly quickly if nobody is paying attention. We continuously look at what's happening and make changes based on actual results.
Keywords
What searches are generating leads? What searches are wasting money?
Ads
What messages are getting the right people to click?
Locations
Where are your best leads coming from?
Services
Which services are performing best?
Costs
How much are you paying for each lead?
Results
What is actually turning into business?
We use that information to keep improving the campaign.
No Guessing
One of the biggest advantages of Google Ads is that almost everything can be measured. That means decisions can be based on data rather than gut feeling.
More Budget Doesn't Automatically Mean More Results
Throwing money at Google isn't a strategy. The first job is making sure the campaign works. Then we scale it.
We'd rather find a campaign that generates good leads with a smaller budget than spend thousands of dollars generating traffic that doesn't turn into business.
Find what works. Improve it. Scale it.
We can see
- How many people saw your ads
- What people searched
- How many clicked
- What each click cost
- Which ads performed best
- Which locations performed best
- Which services generated enquiries
- How many leads were generated
- What each lead cost
What We Do Differently
01
We Focus on Leads, Not Clicks
A cheap click means nothing if that person never becomes a customer. We focus on the outcome your business actually needs.
02
We Don't Lock You In
We should have to prove our value. Not trap you in a contract.
03
We Keep It Clear
You'll know what we're doing, what you're spending and what results you're getting.
04
We Keep Improving
Google Ads isn't something we set up once and forget about. Campaigns are reviewed and optimised based on what the data tells us.
05
We Understand the Website Too
Getting someone to click an ad is only half the job. Because we design websites as well as manage advertising, we look at the entire process from search to enquiry.
Google Ads Works Better With a Website That Converts
You can have the best Google Ads campaign in the world. If people land on a slow, confusing or untrustworthy website, you're going to lose leads. That's why we look beyond the ad itself.
The journey should be simple — that's the system we're trying to build.
They search.
They see your business.
They click.
They understand what you do.
They trust you.
They get in touch.
Getting Started Is Simple
01
Tell Us About Your Business
Tell us what you do, where you work and what you want more leads for.
02
We Build the Campaign
We research the market, searches, locations and competition before putting the campaign together.
03
We Launch
Once everything is ready, we start putting your business in front of potential customers.
04
We Improve & Scale
We track what happens, improve what's working and cut what's wasting money.
How Much Does Google Ads Cost?
There are two parts to Google Ads. We keep our pricing simple and transparent so you know what you're paying before getting started.
Your Ad Spend
This is the money paid directly to Google to show your ads. The right budget depends on your industry, location, competition and what you're trying to achieve.
Management
This covers setting up, managing, tracking and continually improving your campaigns.
What Our Clients Say
Google Ads FAQs
Want More Leads?
If people are already searching Google for what your business does, Google Ads gives you a way to get in front of them. Quickly. Target the work you want, measure what happens and scale what works.
I'm Interested