Aviation eCommerce
Pacific Avionics
Three months of new revenue equal to the entire previous year
A complete digital strategy combining a rebuilt conversion journey, SEO and Google Shopping campaigns that grew online revenue 670% in twelve months.
The problem
Where they started
Pacific Avionics wanted to increase eCommerce revenue while establishing itself as a leading Australian avionics supplier. At the same time, the website had to promote aircraft servicing, its certified repair facility and refurbished parts to both retail and trade customers.
What Apex did
The strategy
This was a complete digital strategy. We improved the website and conversion journey, reorganised navigation around products, brands and aircraft-upgrade pathways, improved technical product information and checkout usability, implemented SEO around high-intent product and brand searches, and ran both Search and Google Shopping campaigns.
The results
What happened next
Within twelve months, online revenue grew 670%. The Google Ads and Shopping campaigns achieved between 4x and 14x return on investment, and organic SEO produced top-three rankings for multiple high-value products. The first three months alone generated the same online revenue as the entire previous year.
670%
Revenue increase
4x-14x
ROI on Google Ads
Top 3
Product rankings
12 mths
Timeframe
- 670% increase in online revenue
- 4x-14x ROI on Google Ads
- Top-three product rankings
- 3 months = previous year's revenue
What this proves
Our strongest eCommerce and Google Ads case study: SEO, paid campaigns, CRO and website development all working together.
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