Training / RTO
LicenceMe
From almost no traffic to 450-550 organic clicks a month
A stalled website rebuilt from scratch into a fast training platform with online course delivery, then backed by a targeted SEO campaign on high-intent local training keywords.
The problem
Where they started
LicenceMe's previous website project had stalled and didn't provide the functionality its growing training business needed. It needed both a proper marketing website and a platform capable of supporting online course delivery.
What Apex did
The strategy
We completely rebuilt the website, added digital learning functionality and improved desktop and mobile performance and site speed. Then we implemented an SEO strategy around high-intent local training searches, improving core service pages, site architecture and relevance around the major training categories.
The results
What happened next
LicenceMe went from almost no organic traffic to 450-550 organic clicks every month, reached the top three for the majority of its primary keywords and established a dominant presence in the local Google map pack, including the #1 Maps position for forklift licence searches in Wodonga. Moving training content online also reduced reliance on paper-based learning and gave students a better digital experience.
450-550
Clicks per month
Top 3
For primary keywords
#1
Local map pack
110K
Quarterly impressions
- 450-550 organic clicks per month
- Top 3 for most primary keywords
- #1 in the local map pack
- Paper processes moved online
What this proves
Two stories in one: SEO from zero to hundreds of monthly clicks, and a website that does far more than act as an online brochure.
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