Legal services
Ogg & Co
A full brand transition, handled end to end
A complete rebuild and brand transition from Roger Ferrier & Co, with a clearer service structure and messaging that positions Ogg & Co as a modern local law firm.
The problem
Where they started
Ogg & Co was transitioning from Roger Ferrier & Co and needed its entire online presence rebuilt around the new brand. The old website also needed clearer services, better usability and stronger local positioning.
What Apex did
The strategy
We handled both the website redesign and the brand transition: introducing the new visual identity, rewriting and restructuring the service information, improving navigation, optimising mobile usability and increasing site performance and load speed.
The results
What happened next
The new site launched with improved user experience, a clearer service structure, faster load speeds and a stronger local presence, repositioning the company as a more modern and trusted local law firm.
New
Brand transition
Clearer
Service structure
Faster
Load speed
Local
Stronger presence
- Complete brand transition
- Clearer service structure
- Faster load speeds
- Stronger local presence
What this proves
Proof that we handle professional services too: a conservative, trust-driven brand where clarity and positioning matter more than aggressive lead generation.
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